Guides
- X rulesHow to Run a Giveaway or Contest on X Without Breaking the RulesWhat X's promotion guidelines ask for, and a step-by-step plan for a fair giveaway or contest.5 min read
- Legal basicsSweepstakes vs Contests: US Legal Basics for Social Media PromotionsPrize, chance and consideration: how US law separates sweepstakes, contests and lotteries.4 min read
- IdeasScavenger Hunt Ideas for Online Communities on XPhoto hunts, local walks, puzzle trails and more, with tips on writing clues and pacing them.4 min read
- JudgingHow to Judge a Design Contest FairlyCriteria and weights, a small panel, blind scoring and a clear way to explain the result.4 min read
- HistoryThe Fail Whale: A Short History of Early Twitter CultureHow an image of birds lifting a whale became Twitter's error page, a fan favorite and a beer-label contest theme.4 min read